!!> KINDLE ❥ Made to Stick ❆ Author Chip Heath – Larringtonlifecoaching.co.uk

Made to Stick Epub Made To Stick Author Chip Heath Federicoscridel.eu NEW YORK TIMES BESTSELLER The Instant Classic About Why Some Ideas Thrive, Why Others Die, And How To Improve Your Idea S Chances Essential Reading In The Fake News Era.Mark Twain Once Observed, A Lie Can Get Halfway Around The World Before The Truth Can Even Get Its Boots On His Observation Rings True Urban Legends, Conspiracy Theories, And Bogus News Stories Circulate Effortlessly Meanwhile, People With Important Ideas Entrepreneurs, Teachers, Politicians, And Journalists Struggle To Make Them Stick In Made To Stick, Chip And Dan Heath Reveal The Anatomy Of Ideas That Stick And Explain Ways To Make Ideas Stickier, Such As Applying The Human Scale Principle, Using The Velcro Theory Of Memory, And Creating Curiosity Gaps Along The Way, We Discover That Sticky Messages Of All Kinds From The Infamous Kidney Theft Ring Hoax To A Coach S Lessons On Sportsmanship To A Vision For A New Product At Sony Draw Their Power From The Same Six Traits Made To Stick Will Transform The Way You Communicate It S A Fast Paced Tour Of Success Stories And Failures The Nobel Prize Winning Scientist Who Drank A Glass Of Bacteria To Prove A Point About Stomach Ulcers The Charities Who Make Use Of The Mother Teresa Effect The Elementary School Teacher Whose Simulation Actually Prevented Racial Prejudice.Provocative, Eye Opening, And Often Surprisingly Funny, Made To Stick Shows Us The Vital Principles Of Winning Ideas And Tells Us How We Can Apply These Rules To Making Our Own Messages Stick.

10 thoughts on “Made to Stick

  1. says:

    1 2 3 4

  2. says:

    I came upon this book in a convoluted fashion It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he pointed to a review of Blink by someone else on GoodReads who is some sort of expert in the field although, I have to admit I m still not totally sure which field that is The expert felt Gladwell was a little too simplistic I enjoyed Gladwell s books very much and so was keen to see what made them seem too simplistic to someone in the field and I came upon this book in a convoluted fashion It was nearly recommended to me in a round about sort of way by Richard, a GoodReads friend, when he po...

  3. says:

    from my blog, thesunrising.comSummary When marketing anything, keep these six concepts in mind if you want your message to shtick Simple, Unexpected, Concrete, Credible, Emotional, Stories yes, my friends, that spells SUCCESs If it sounds like too much work, these two concepts also work Free, Sex noooo, that s not in the book but it works I tell you.Recommended Si It s a quick, fun read full of interesting anecdotes and examples that make the book s messageconcrete a hem If from my blog, thesunrising.comSummary When marketing anything, keep these six concepts in mind if you want your message to shtick Simple, Unexpected, Concrete, Credible, Emotional, Stories yes, my friends, that spells SUCCESs If it sounds like too much work, these two concepts also work Free, Sex noooo, that s not in the book but it works I tell you.Recommended Si It s a quick...

  4. says:

    Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed This book was a redundant snooze The ultimate test, I suppose, is whether the ideas from this book do, in fact, stick It suffices to say that enjoyability is NOT on the list of what makes an idea stick It s quite clear that the authors are doing their utmost to follow their own advice That this makes the book almost unreadably repetitive is possibly an argument against the book Perhaps it was because this book came highly recommended from a reliable source, but I was greatly disappointed This book was a redundant snooze The ultimate test, I suppose, i...

  5. says:

    Great book on how to make the core message you want to deliver remembered How to formulate it so that it sticks in the minds of the listeners The core idea is that in order for a message to be sticky it has to combine these 6 characteristics 1 Simple 2 Unexpected 3 Credible 4 Concrete 5 emotional 6 StorySUCCES without the extr...

  6. says:

    Update 2 Yep Still recommending it I Update 1, at the halfway point five stars already.I want to read this book twice, at least This will directly change how I write, present, think, create and make things I know I need to keep experimenting to make my communicationmemorable,meaningful, and I ll be playing with many of the techniques described here A few key points that I want to experiment with in my own work If you ve asked somebody to remember three things,...

  7. says:

    The book Made to Stick Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable be it promoting a product project, being a professional, forwarding a company s strategy or lessons to students Everything revolves around the SUCCESS methodology For an idea to stick, for it to be useful and lasting, it s got to make the audience Pay attention UnexpectedUnderstand and remember it ConcreteAgree Believe CredibleCare EmotionalBe a The book Made to Stick Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath Chow, is about how to make your ideas memorable be it prom...

  8. says:

    I don t know why I m surprised at my 5star rating I was recommended this book by multiple people, including the professionals of Goodreads The final nail on the coffin was when my Dad just handed me this book saying, You know for a Doctor, you should really read this book Way to go Dad That s what did it He throws in that doctor word in there and I m eating from the palm of his hand But on a serious note, this book was enlightening to me on so many levels Not only did I resonate with I don t know why I m surprised at my 5star rating I was recommended this book by multiple people, including the professionals of Goodreads The final nail on the coffin was when my Dad just handed me this book saying, You know for a Doctor, you should really read this book Way to go Dad That s what did it He throws in that doctor word in there and I m eating from the palm of his hand But on a serious note, this book was enlightening to me on so many levels Not only did I resonate with it from the perspective of a new healthcare professional but also as an individual who loves to learn new things Further, the authors of the book have made the premise very appealing...

  9. says:

    Some business books are written to promote consulting gigs This is one such book You can usually tell when the summary chapter just takes the table of contents and re arranges it a little I picked this up because one of the authors is the founder of an innovative website used extensively by my kids Thinkwell.com There is nothing inherently wrong with this book The ideas are coherent, presented well, and made relatively easy to digest following the their own enunciated principle of the p Some business books are written to promote consulting gigs This is one such book You can usually tell when the sum...

  10. says:

    When I have enough money to buy books again, I m planning to build a marketing and communications library It will consist of three books The Tipping Point by Malcolm Gladwell, Influence by Robert Cialdini, and this book, which is maybe the one of the three that knocked me on my butt most often as I was reading it.The adorable Heath brothers check out their nerdy preppy hottitude on the back cover are Chip, a Sta...

Leave a Reply

Your email address will not be published. Required fields are marked *