The Myths of Innovation PDF/EPUB ë The Myths

The Myths of Innovation PDF/EPUB ë The Myths


The Myths of Innovation ❮PDF❯ ✪ The Myths of Innovation Author Scott Berkun – Larringtonlifecoaching.co.uk How do we know if a hot new technology will succeed or fail Most of us, even experts, get it wrong all the time We depend than we realize on wishful thinking and romanticized ideas of history In the n How do we know if a hot new technology will succeed or fail Most of us, even experts, get it wrong all the time We depend than we realize on wishful thinking and romanticized ideas of history In the new paperback edition of this fascinating book, a book that has appeared on MSNBC, CNBC, Slashdot, Lifehacker and in The New York Times, bestselling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and suprising truths about how ideas become successful innovations truths people can The Myths PDF/EPUB ² easily apply to the challenges of today Through his entertaining and insightful explanations of the inherent patterns in how Einstein s discovered E mc or Tim Berner Lee s developed the idea of the world wide web, you will see how to develop existing knowledge into new innovationsEach entertaining chapter centers on breaking apart a powerful myth, popular in the business world despite it s lack of substance Through Berkun s extensive research into the truth about innovations in technology, business and science, you ll learn lessons from the expensive failures and dramatic successes of innovations past, and understand how innovators achieved what they did and what you need to do to be an innovator yourself You ll discover Why problems are important than solutionsHow the good innovation is the enemy of the greatWhy children are creative than your co workersWhy epiphanies and breakthroughs always take timeHow all stories of innovations are distorted by the history effectHow to overcome people s resistance to new ideasWhy the best idea doesn t often winThe paperback edition includes four new chapters, focused on appling the lessons from the original book, and helping you develop your skills in creative thinking, pitching ideas, and staying motivated For centuries before Google, MIT, and IDEO, modern hotbeds of innovation, we struggled to explain any kind of creation, from the universe itself to the multitudes of ideas around us While we can make atomic bombs, and dry clean silk ties, we still don t have satisfying answers for simple questions like Where do songs come from Are there an infinite variety of possible kinds of cheese How did Shakespeare and Stephen King invent so much, while we re satisfied watching sitcom reruns Our popular answers have been unconvincing, enabling misleading, fantasy laden myths to grow strong Scott Berkun, from the text Berkun sets us free to change the world Guy Kawasaki, author of Art of the StartScott was a manager at Microsoft from, on projects including vnotof Internet Explorer He is the author of three bestselling books, Making Things Happen, The Myths of Innovation and Confessions of a Public Speaker He works full time as a writer and speaker, and his work has appeared in The New York Times, Forbes magazine, The Economist, The Washington Post, Wired magazine, National Public Radio and other media He regularly contributes to Harvard Business Review and Bloomberg Businessweek, has taught creative thinking at the University of Washington, and has appeared as an innovation and management expert on MSNBC and on CNBC He writes frequently on innovation and creative thinking at his blog scottberkun and tweets at berkun.


10 thoughts on “The Myths of Innovation

  1. Donner Wetter Donner Wetter says:

    I m big on critical thinking I m also big on recognising magical thinking.Back in college I d meet girls who kept saying that their boyfriends are extremely smart and can read a book once and remember everything they ve read I then went and followed those guys around, looked at their studying habits from afar and saw that they not only read their books multiple times, they mark things, underline, annotate, note, make notes on notes, summarise, rehears and what have you.There were no magical ge I m big on critical thinking I m also big on recognising magical thinking.Back in college I d meet girls who kept saying that their boyfriends are extremely smart and can read a book once and remember everything they ve read I then went and followed those guys around, looked at their studying habits from afar and saw that they not only read their books multiple times, they mark things, underline, annotate, note, make notes on notes, summarise, rehears and what have you.There were no magical geniuses, nor were there superhuman idea men or women This realisation and proof isn t just important for debunking silly magical thinking It is important for those who think less of themselves when they hear these stories They only need to read it once and I have to spend hours on a single chapter, I m not cut out for this, I better quit I ve motivated several people who now have their bachelor s or master s degrees I told them about how these people simply do not exist, explained how these perceived geniuses work and how they can do it too.This book too, takes off the shroud of mystery and exposes that genius and innovation doesn t just happen It takes work and dedication.I really liked it and will recommend it to others


  2. Jessica Jessica says:

    In a way, this book is an excellent bibliography for OTHER books on creativity and innovation I liked it I enjoyed it It was short and sweet, and hammered home repeatedly the point that there is NO magic bullet for innovation and creativity it may not be 1% inspiration and 99% perspiration, but the ratio isn t far off I loved the annotated and ranked bibliography, and this has definitely inspired other reading choices for me It was nice to continue debunking the linear progress of sc In a way, this book is an excellent bibliography for OTHER books on creativity and innovation I liked it I enjoyed it It was short and sweet, and hammered home repeatedly the point that there is NO magic bullet for innovation and creativity it may not be 1% inspiration and 99% perspiration, but the ratio isn t far off I loved the annotated and ranked bibliography, and this has definitely inspired other reading choices for me It was nice to continue debunking the linear progress of science math technology knowledge through the ages, and I loved that he not only mentioned historiograhy, he highly encourages all of his readers to go read the seminal book on historiography the 1960 s masterpiece by E.H Carr What is History I liked it, but in the end it s not giving me anyNEW information beyond that offered in other books hence the lower rating A good quick read, though good writing, enjoyable prose It certainly is a good reminder that ideas are cheap it s the motivation and stick to it iveness to see your idea reach reality that is in short supply Speaking of which, perhaps I should get back to my own projects


  3. Q.T. Pi Q.T. Pi says:

    A short read that reminds you good things don t necessarily happen all at once It s human nature to want to attribute groundbreaking discoveries to one person, when in reality the overnight success was really forty years in the making There were over 500 people working on the Apollo Mission that landed the first man on the moon but people associate it with Neil Armstrong, and sometimes Buzz Aldrin Thomas Edison only invented the lightbulb because the technology already existed from the discov A short read that reminds you good things don t necessarily happen all at once It s human nature to want to attribute groundbreaking discoveries to one person, when in reality the overnight success was really forty years in the making There were over 500 people working on the Apollo Mission that landed the first man on the moon but people associate it with Neil Armstrong, and sometimes Buzz Aldrin Thomas Edison only invented the lightbulb because the technology already existed from the discoveries of two lesser known inventors Joseph Swan and Humphry Davy The main takeaway from this book, at least for me, was greatness is not a readymade meal It isn t all included by one mind, it s the culmination of many small victories before it finally takes off throughout mainstream culture utility


  4. Michael Huang Michael Huang says:

    There are some myths about innovation they come from epiphany, people like new ideas, managers are great at encouraging them In reality, the author claims, innovation is rather different They are the result of small steps, rather than one inspiration People actually find new things unfamiliar so feed them smaller increments such as giving them samples to get used to Many great ideas are rejected by managers, editors, and what not So don t feel discouraged Overall, the observations are p There are some myths about innovation they come from epiphany, people like new ideas, managers are great at encouraging them In reality, the author claims, innovation is rather different They are the result of small steps, rather than one inspiration People actually find new things unfamiliar so feed them smaller increments such as giving them samples to get used to Many great ideas are rejected by managers, editors, and what not So don t feel discouraged Overall, the observations are probably true on the balance But I have to nitpick Edison is perhapsaccurate in attributing 1% to inspiration Sure, even that 1% inspiration will strike the person sweating about an idea for a long time We can t sit around waiting for epiphanies, but they do occur case in point Einstein s happiest thought in his life


  5. Gregg Gregg says:

    The science of creation is known as imagineering I think these concepts should be taught at least at the high school level The grand scheme of evolution is to be equal co creators with ALL THAT IS As we accelerate our movement towards that state, the necessary tools will come into place, and this book is one such tool The writing was lucid and contemporary I enjoyed how the author used real life examples of some of the great minds of our known history Einstein, Newton, Galileo, Jobs, Mot The science of creation is known as imagineering I think these concepts should be taught at least at the high school level The grand scheme of evolution is to be equal co creators with ALL THAT IS As we accelerate our movement towards that state, the necessary tools will come into place, and this book is one such tool The writing was lucid and contemporary I enjoyed how the author used real life examples of some of the great minds of our known history Einstein, Newton, Galileo, Jobs, Mother Teresa, all these individuals had to create ways to manifest, and for most of them it took hard work The belief that they were lucky, or just born that way, is a mantra that people use to deceive themselves into not using their own creativity There are a number of books on the subject of creativity, and they are listed in the back of this book, but this text stands out as a goodread, and was definitely an eye opener for me


  6. Howard Liu Howard Liu says:

    Interesting book with lots of historical references that reveal the practical side of innovation By stripping innovation from its falsely glorified epiphanies, the writer convinces us that the great creations in history are accomplished by people similar to you and I, who put themselves in the right environment, defined clear goals, built upon existing ideas, then achieved it via plain grit and balls However, in an effort to explain his points and perhaps lighten the mood, the book makes many Interesting book with lots of historical references that reveal the practical side of innovation By stripping innovation from its falsely glorified epiphanies, the writer convinces us that the great creations in history are accomplished by people similar to you and I, who put themselves in the right environment, defined clear goals, built upon existing ideas, then achieved it via plain grit and balls However, in an effort to explain his points and perhaps lighten the mood, the book makes many far fetched comparisons, resulting in a disconcerting amount of false analogies This makes the book almost intolerable at certain points Still, the points made are insightful and down to earth, convincing us that hard work is indeed the only true formula of success


  7. Amanda Farrell Amanda Farrell says:

    Great book for entrepreneurs or anyone interested in the history of innovation Also, some interesting clips of the author speaking on Youtube.


  8. Michael Scott Michael Scott says:

    I read Scott Berkun s The Myths of Innovation as part of my own studies of innovation, creativity, and productivity in research in other words, my own quest to improve my work related abilities It was a few hours read.What I liked about this book 1 The easy to read feel.2 The annotated and the ranked bibliographies, and in particular Scott Berkun s ranking system books are sorted by the number of notes Scott took Scott s ranked a solid 47 in my list 3 The many points where I could say I read Scott Berkun s The Myths of Innovation as part of my own studies of innovation, creativity, and productivity in research in other words, my own quest to improve my work related abilities It was a few hours read.What I liked about this book 1 The easy to read feel.2 The annotated and the ranked bibliographies, and in particular Scott Berkun s ranking system books are sorted by the number of notes Scott took Scott s ranked a solid 47 in my list 3 The many points where I could say I agree For example The systems of education and professional life, similar by design, push the idea finding habits of fun and play to the corners of our minds, training us out of our creativity My actual comment was A bit militant and unscientific, but believable 4 A series of nice examples although heard about before, see negative point 2 5 A chapter on pitching ideas see negatives 1 and 2.What I disliked 1 This book is trivial.2 This book rehashes the things I ve heard about over the past decade.3 The author s own admission that there is no real formula This is compounded by negatives 1 and 2.4 The author s attempt to defend against points 1 3 e.g., But this advice does not seem innovative, and since people somehow assume advice on innovation must itself be innovative, they dismiss it I d rather read about a new theory than this summary.Overall, I liked the book and decided to read oneBerkun Not a masterpiece of thought, just a good survey spoilers view spoiler The gist 1 Finding one good idea relies mostly on having many ideas.2 Finding an idea is worthless without trying it out.3 Finding and trying out an idea are worthless without the idea taking hold in the market 4 Idea killers are phrases that indicate unwillingness to sponsor fund try out the idea, such as We ve never done this before 5 Equally good idea finding techniques brainstorming, journal conference in the field, people in the same field of research, collaboration, experimentation, prototyping, people and problems in other fields Some not so good idea finding techniques improv, meditation Very good idea finding technique explorative play.6 Innovation varies in applicability in terms of group, time, and expected impact.7 Technological innovation may be disruptive, in the sense that creating a business that markets one innovation may disrupt or even destroy or create another business, seemingly unconnected with the innovation This explains in prat why diversified companies are less likely to risk with new technology hide spoiler


  9. George Rodriguez George Rodriguez says:

    I immediately liked this book after reading the Commitment to research accuracy page near the front Any author who goes above and beyond in their effort to provide the most accurate information they can and even provides a link to report inaccuracies cares about his readers and this resonates throughout the rest of the book.Mr Berkun has clearly been on a quest to discover not only the basics of creative thinking, but how it relates to entrepreneurs and invention Using this bottom up approa I immediately liked this book after reading the Commitment to research accuracy page near the front Any author who goes above and beyond in their effort to provide the most accurate information they can and even provides a link to report inaccuracies cares about his readers and this resonates throughout the rest of the book.Mr Berkun has clearly been on a quest to discover not only the basics of creative thinking, but how it relates to entrepreneurs and invention Using this bottom up approach to innovation allows him to target 10 myths of innovation and analyze them so we can understand where they came from and how to avoid them Each myth is allotted its own chapter and they are as follows along with my quick thoughts on each chapter 1 The myth of epiphany epiphany looks like hard work and wears overalls 2 We understand the history of innovation the victors write the history 3 There is a method for innovation great chapter, worth the price of whole book 4 People love new ideas great ideas usually don t look great, ask Google 5 The lone inventor one of my favorite chapters nobody goes it alone 6 Good ideas are hard to find haveideas,have crazy ideas,have no fear with your ideas 7 Your boss knowsabout innovation than you don t confuse power with creativity 8 The best ideas win winning isn t based on how good the idea is 9 Problems and solutions problems matter and how you define them matters10 Innovation is always good unintended consequences matter Berkun closes the book with chapters on hype and history, creative thinking hacks, how to pitch an idea and how to stay motivated His aside in the hype and history chapter that if you want to be creative, you must create things is at first glance simple advice, but for me it speaks to the core message of this book if you want to get anything out of this book you have to do something He has provided the roadmap, we have to begin the journey.Finally, Berkun does an excellent job of not only listing sources in each chapter which is nirvana for those willing to further explore original source material , but his Research and recommendations appendix, specifically the ranked bibliography, were outstanding ideas and deserve special mention.A definite must read for anyone interested in innovation, ideas, creativity and not only what not to do, but what to do on their innovation journey


  10. John McElhenney John McElhenney says:

    The eureka moment of innovation we are all hoping for is a fallacy All of the fables of great inventions and ah ha s Newton s apple, Franklin s lightning strike were not moments of inspiration but inflection points in a process of great effort.The stages of innovation are 1 Learning and submersion2 Working the problem3 Ah ha4 The hard work that goes into realizing the ah ha.Tons of us have epiphanies Not very many of us use those insights to build an empire.Berkun is a fantastic writer a The eureka moment of innovation we are all hoping for is a fallacy All of the fables of great inventions and ah ha s Newton s apple, Franklin s lightning strike were not moments of inspiration but inflection points in a process of great effort.The stages of innovation are 1 Learning and submersion2 Working the problem3 Ah ha4 The hard work that goes into realizing the ah ha.Tons of us have epiphanies Not very many of us use those insights to build an empire.Berkun is a fantastic writer and this little book has a lot of spirit


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